Investment Thesis

How we evaluate and partner with founders building durable businesses.

Grounded in clarity, discipline, and long-term value creation.

01

What we invest in

VOND invests early and selectively, partnering with founders who demonstrate clarity, real demand, and sustainable execution.

Our focus is on consumer and consumer-technology businesses built on repeat behavior and durable economics.

Wellness & Personal Care
Daily-use brands built on trust and habit.
Food, Nutrition & FMCG
High-frequency categories with repeat demand.
Beauty, Lifestyle & Fashion
Design-led brands with identity clarity.
Consumer Technology
Products shaping everyday behavior.
Family, Children & Pet Care
Quality-first categories built on trust.
Sustainable Alternatives
Practical, low-impact consumer solutions.
02

How we partner

We work closely with a small number of founders, providing practical and honest support aligned to the business.

Guidance may span product, operations, manufacturing, brand clarity, and global context — without interference.

03

What we avoid

  • Idea-stage businesses without traction
  • High-burn models with weak fundamentals
  • Unclear positioning or dishonest narratives
  • Short-term momentum without durability
  • Founders seeking hype over substance

We partner with founders who think long-term, execute deliberately, and build businesses meant to last.

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